Social Media Marketing
In today’s “New Media Environment” a small business owner without a social media presence is sadly at a great disadvantage. Facebook is an especially useful lead generation tool for the small business owner, and it’s free.
To generate buzz about your business via social media, start by creating a business Facebook page where you can post photos, updates, and other information. Considering how many people are on Facebook, and how frequently they visit the site, this is the best place to make your mark with a social media prescence. A Facebook page for your business is easily created and simple to update regularly.
The benefit of using Facebook marketing is that once you have 30 fans, Facebook will provide you with free analytics so that you can track your fan’s level of engagement and view the success of your updates. An exceptional tool and again Free!.
It is also important to bear in mind that Internet users now treat Facebook, Twitter and other social media sites as if they were search engines. Many consumers find new businesses while on social media sites – since the consumer is on social media sites already, why not take advantage of that? A Facebook “Share” is a powerful lead generation tool for your business.
Facebook ads are also a cost-effective means of generating interest in your business. You control your budget, which can be adjusted at any time. You can also make changes to your ad on the fly if your ad is not performing well. You’ll also have access to analytics associated with your ad.
Alongside the clear benefits of social media we have provided above there is also an added bonus to marketing your business on social media – it sends a message to search engines like Google that you and your business are focused on engaging users, which may give your business a boost when it comes to your online presence.
(Social signals such as likes, shares and tweets, interaction and engagement by the consumer /end user are now very much a part of SEO and how Google ranks websites today!)
To get your business the chance of more leads and engagement with your customers and prospects via social media then contact us here at Marcos, to discuss your many options and the most viable steps forward.